We support board members, managing directors and area managers in achieving their goals with innovative solutions. We are primarily specialized in the sales and distribution of products and services.
We apply our operational know-how to customer service, technical support and purchasing as part of a project management process. As specialists for energy efficiency, we implement solutions in energy management for medium-sized companies and the industry.
Only change is constant. It should be different, new, revolutionary or even disruptive. There are many words for a necessary strategy change and the accompanying change processes in a company. For over 20 years we have been changing the world with innovative ideas, evolutionary business models and operational best practice methods for the most diverse company divisions.
We act as analysts, developers, project managers, implementers and doers in one. With the freedom to think, to be creative and to break new ground, we bring fresh wind and new knowledge into a company. We are competent, cooperative and complementary to your team.
Strategy, Sourcing & Organization
The competitive environment for companies today is more fugacious and aggressive than ever before. Even healthy companies are constantly challenged to review their own corporate strategies in terms of their ability to implement and adapt. The challenges of existing business models, triggered by the fall of commodity prices, political decisions and an increase in sector convergence are the key drivers of transformation. Digitalization, legal regulations and, last but not least, increasing customer requirements are further expanding the competitive situation.
The need to conquer new markets, force innovations, difficult management successions, problems with business cultures, or even simple strategic mistakes, challenge the management to act early and with foresight. We support companies in taking the strategically right path, to develop and acquire necessary solutions, preparing the employees for a necessary change, as well as accompanying the entire transformation process to its completion.
Business Development & Sales
Sales is no longer a distribution policy. Dealing with customer needs and market developments on a daily basis, as well as providing strategic impulses for the further development of a company, are the responsibilities of a successful sales organization today. Instead of pure sales managers, a strong central/decentral managed agile business development organization is required, that can react strategically and rapidly to new environments in a fast-changing economic market. Business Development takes care of the future of a company.
The sale and distribution of products and services is therefore much more than just understanding an issue, a product, a solution, a service or a process. Successful sales activities are long-term and continuous. On the one hand it involves the trust of a customer, while on the other hand, a precise knowledge of a target market and the industry- and company-specific customer needs. The effort required to gain and maintain this trust and knowledge is constantly growing and provides every company with a difficult task.
As implementers and doers with many years of market and industry experience and an extensive network of business contacts, we bring this customer trust and knowledge with us. We support companies in winning and inspiring new or former customers with new or proven business models in new or existing sales regions. We thereby are seen as “hunters”, relying on structured and systematic sales approaches and who are measured by sales and results.
Business Processes & Operations
Limited staff resources, changing customer requirements and an intense competition mean that products and services must be constantly optimized. To meet the requirements and to steer a company successfully through a digital future, existing processes should be continuously analyzed and optimized.
Depending on the initial situation, the optimization of business processes should include all stakeholders, as well as pay attention to all possible interactions at the interfaces to other internal or external areas that could influence the supply chain. The focus here is the increase in organizational flexibility, while heightening the sense of responsibility and results among employees as well as the flow of processes. These have a direct impact on possible cost savings, improving the quality of the performance and reducing the processing time for a service or product.
Specifically, the aim is to make processes more transparent, clear, manageable, slim and error-free. Standardized processes also enable the use of Robotic Process Automation (RPA), so that repetitive tasks can be automated. The use of intelligent software robots contributes to an optimized and efficient handling of daily operational tasks. We have repeatedly demonstrated our analytical, structured and pragmatic approach to increasing performance in a wide variety of business areas in numerous projects over the past 20 years.
We also help you set up a key figure-based Management Information System (MIS) or optimize it and make it sustainable for your company. We expose, empower and motivate your employees to achieve the defined key performance indicators. We reconcile costs and the quality of the services, while improving the associated results.
Digitalization & Technology
Digitization drives change and promotes growth and opportunities. The application areas for new technologies are growing fast. Simultaneously, market structures and requirements are changing: Trends such as cloud computing, Big Data, Industry 4.0, Internet of Things and data security are changing the face of the industry. To benefit from the growth outlook offered by these developments, companies must constantly review and adapt their market positioning. Artificial intelligence and machine learning can help companies to automate business processes in the backend. This usually results in cost savings; employees are relieved of routine duties and can therefore concentrate on tasks relating to analysis and strategy.
One example from the technology sector is an AI-supported Robotic Process Automation System (RPA). The spectrum of software agents used here ranges from a simple, manual workaround to a complex software on a virtual machine. Very often, however, RPA projects are set up with the sole aim to reduce costs or increase efficiency. It is also suspected that the use of such tools is communicated to a limited extent because of their poor image as (supposed) job killers.
We recommend taking a holistic approach to this subject. The use of innovative technologies, including stakeholders that are affected by it, should always be taken into account – customers, users, employees, service providers and suppliers. The goal, therefore, is to not only focus on technology and cost reduction. Most of all, it pursues the goal of relieving the workload, while enhancing the employee’s knowledge, as well as sustainably improving the customer and/or user experience.
IT Service Management & Field Services
We are not an IT consulting company nor an IT system house. Our strength and competence lie in the development and implementation of new sourcing solutions for the IT Service Management, technical support and field service. We view the primary challenges and tasks in technical support and IT Service Management (ITSM) primarily from a customer or user perspective, taking into account all IT-relevant performance and security requirements.
IT, as an organizational unit, provides the elementary prerequisites for a user to be able to perform actual assignments without difficulties. Today, the IT Service Desk is seen as a business support, more than an IT support. For IT, time-to-market means the rapid restoration of user productivity in the event of a technical malfunction or problem. Empowering employees to help themselves (e.g. password reset), quickly clarifying and solving problems in the initial contact and avoiding unnecessary on-site technician assignments are the primary goals of increasing performance and user satisfaction, while acting cost-effectively.
The same applies to the technical customer service and field service of ITC providers and manufacturing companies from medium-sized businesses and industry. Due to the ever-improving networking of technical infrastructures and production-relevant facilities, as well as the availability of virtually unlimited computing capacities of today’s cloud platforms, potential damages to critical systems can be predicted accurately. Difficulties in the provision of data and communication services, and in the production, can thus be essentially avoided. Digitally trained employees can make targeted, data-supported decisions remotely or on site due to the information available. This leads to a greater reliability, longer runtimes, fewer complaints and ultimately greater efficiency.
Acquisition & Human Resource Management
The highly competitive and cost pressure of numerous industries is increasingly encouraging companies to outsource their operational services in the areas of purchasing, finance, sales, customer service, IT or even human resources. We are specialized in supporting these companies in finding the right sourcing strategy.
In addition to identifying and evaluating cost saving potentials in organizations, we also examine possible opportunities and risks that result from a cooperation with an external service provider. As independent consultants, we serve the entire supply chain in human resources: from tendering complex services to the selection of the right service provider and recruiting the right personnel.
Furthermore, we are available at your disposal on a short notice. Especially when you want to fill a vacant position in the company on a temporary basis until you have found a final solution. Or if you are looking for an alternative way to temporarily purchase additional know-how to drive entrepreneurial thinking and Change Management in your company, to accelerate your own sales force or to boost performance in operations management.
Project and Interim Management
Project management is becoming increasingly important for companies. Many assignments today are so complex that they can only be solved with the support of project management tools. The markets are becoming more and more dynamic, as well as faster and less calculable. As a result, companies are under pressure and must use their resources flexibly and efficiently. Development and product lifecycles are becoming shorter and the pressure to reduce costs is increasing. Information technologies are also developing rapidly. Companies often lack their own resources. With that in mind, more responsibility is being placed in the hands of experienced specialists who concentrate solely on the task of project planning and implementation.
Whether as a project manager, business partner or interim manager on a temporary basis: we have 20 years of sales and operational experience in the areas of strategic sales, business process management and outsourcing. In addition to the potential opportunities of new strategies, process changes, etc., we are very familiar with the risks that arise from project management: poor planning, an overly optimistic schedule without clearly defined milestones, poor communication during project execution, inadequately assigned project staff, problems in setting up the ICT infrastructure and a lack of risk management are perils that should not be underestimated.
As project managers in charge, we have planned and established new locations at home and abroad, as well as migrated numerous large projects from an existing service provider to a new one. We have provided sales organizations with a structured and systematic market approach, reactivated neglected sales channels and, together with the entire sales team, achieved greater agility in sales. As energy managers, we have supported companies in making production and service processes more efficient.
In short: We know what is important. In addition to our operational expertise, we have in-depth, industry-specific know-how and are very familiar with the challenges of digital transformation. We excel in the use of innovative technical solutions to optimize existing business processes. As project or interim managers, we are your sparring partner, we are optimistic and open in our communication, but we also remain skeptical and give direct feedback. We have a high degree of responsibility, as we take the task assigned to us seriously while always keeping the objective in view.
Energy services and energy management
From contracting and electromobility to concepts: As an independent consulting firm in the energy business, we operate an interface between utilities and service providers, and business customers and the housing industry. With a 360-degree view of current trends and challenges within the industry, we market or develop individual and sustainable energy concepts for various stakeholders.
We therefore make a clear and distinct separation between a client and a contractor or supplier. We either act as a dedicated sales partner on behalf of the utility/service provider in the marketing of innovative products, commercial and technical services and complex energy solutions. Or we support companies and the housing industry as independent energy managers in finding holistic and individual solutions for energy supply and increasing energy efficiency. In the latter case, we draw on solutions providers who fully meet the requirements of our clients.
No matter what side you are on: Together with our experienced sales engineers, we offer you the technical competence to implement customized solutions, e.g. for heating, cooling, lighting, photovoltaic, compressed air or steam systems. We will advise you on the setup and further development of your energy management, on the optimization of energy procurement and decentralized energy setup and storage. Last but not least, as a partner in the field of electromobility, we provide you with a full-service package, ranging from the wall box to the charging station.
Market Entrance and Site Location Assistance
The term market entrance covers a wide range of options for the company’s own development. New products and services, new sales regions at home or abroad and new industries and target groups are the subject of the implementations of new ideas and strategies to increase one’s own added value. The variety of entry strategies in domestic and foreign markets includes organic as well as anorganic growth. This ranges from the diversification of a company’s own product range and services to the founding or acquisition of companies already active in the target market (M&A), or shared service companies, strategic alliances, Joint Ventures and Venture Capital Investments.
The main challenge is to overcome market entry barriers. Market entrance is closely linked to the concept of a product lifecycle and general marketing (respectively, competitive strategy). It is also important to decide which strategic position a company prefers to take within a product market: that of a pioneer, a fast follower or a late entrant. Every position is associated with different opportunities and risks.
In many cases, the setup of a sales organization is the first step in approaching and conquering a new market. Our everyday operation excels in first-class sales services. We help German companies to open up new business fields nationally and to expand their businesses abroad. In turn, we help foreign companies to successfully enter the German market.
We support our clients in shortening their business development cycles while making their personnel capacities, competencies and costs more flexible. As experts, it is our claim potray the entire sales process in our service portfolio. Therefore, we also dedicate ourselves to all overriding questions of process optimization and quality enhancement. Our spectrum ranges from consulting to the complete takeover of a sales process. We have successfully established this for various international companies in Germany, France, Denmark, Norway, Sweden, Serbia, the USA and Japan.
The search for a suitable location in Germany or in another country may, respectively, follow directly or in a second step. The management of optivendo has experience in project management and the setup of new locations in Germany and abroad. We know from numerous projects, in which we have been commissioned to search for a new location, what is essential in order to assess the appeal of a market or a location. Country-specific criteria such as socio-demographic development, history of a country, mentality and culture, political system and current political situations, security, economic factors, market and competition, investment incentives, education, health care, labor market, technical infrastructure, transportation and location appeal must be taken into account.
The management of optivendo also has experience and competence in this area – one the of the examples are planning and preparation of a joint venture in Great Britain, and the support and execution of a due diligence in Sweden. In further location projects we have taken over the project management for the development of an operative business strategy in Eastern Europe as well as the project management for the search, evaluation and establishment of locations in Germany, Switzerland, Poland, Great Britain, France and in South Africa. The setup and management of business development organizations in the Netherlands, Great Britain, Sweden, Poland and the Czech Republic complete our reference profile.